Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
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I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.)
But the reason it merits being covered is because somehow, for some reason, the ad marketplace isn’t being greatly affected by the uncertainty and volatility, the likes of which the U.S. hasn’t seen since the beginning of the pandemic. Agency holding companies and independe
But the reason it merits being covered is because somehow, for some reason, the ad marketplace isn’t being greatly affected by the uncertainty and volatility, the likes of which the U.S. hasn’t seen since the beginning of the pandemic. Agency holding companies and independe
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