David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
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This story was originally published on sister site, Modern Retail.
David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business.
One of the retailer’s biggest new creator initiatives is its Style Squad ambassador program, which the company launched in January. The program brings together a mix of external creators and internal employees, known as “Dream Makers,” who produce shoppable content across
David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business.
One of the retailer’s biggest new creator initiatives is its Style Squad ambassador program, which the company launched in January. The program brings together a mix of external creators and internal employees, known as “Dream Makers,” who produce shoppable content across
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