OpenAI builds tool to track whether ChatGPT ads convert
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OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.
The AI company is working on a conversion tracking pixel — the same type of tool that sits invisible on millions of sites and tells advertisers exactly what happened after someone saw their ad, according to code shared and reviewed by Digiday by someone who has access to it.
It is the latest sign of how quickly OpenAi is building out its ad infrastructure: la
The AI company is working on a conversion tracking pixel — the same type of tool that sits invisible on millions of sites and tells advertisers exactly what happened after someone saw their ad, according to code shared and reviewed by Digiday by someone who has access to it.
It is the latest sign of how quickly OpenAi is building out its ad infrastructure: la
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