Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
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Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or flaming out; it’s a scenario that was demonstrated in several developments over the past week.
Meanwhile, prominent companies in the space continue to reshuffle their
Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs
Read More
Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or flaming out; it’s a scenario that was demonstrated in several developments over the past week.
Meanwhile, prominent companies in the space continue to reshuffle their
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