‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
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Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business.
Cannes (this year from June 22 to 26) has long been the industry’s can’t miss event. Yes, there’s the lavish award ceremonies, schmoozing on yachts and star-studded concerts. But marketers’ justification for going is more than in-person serendipitous moments.
Cannes (this year from June 22 to 26) has long been the industry’s can’t miss event. Yes, there’s the lavish award ceremonies, schmoozing on yachts and star-studded concerts. But marketers’ justification for going is more than in-person serendipitous moments.
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