‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
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Independent journalism is structurally viable for the first time. The infrastructure is there. The audiences are there. What’s lagging is business fluency, and journalists are learning it the hard way.
According to CNTI’s latest research, only three of 26 “indie info providers” — the report’s term for people delivering factual information via personality-driven brands — interviewed fully fund their lifestyle from their work. Nearly half (12) of those interviewed can’t cover
According to CNTI’s latest research, only three of 26 “indie info providers” — the report’s term for people delivering factual information via personality-driven brands — interviewed fully fund their lifestyle from their work. Nearly half (12) of those interviewed can’t cover
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