Creator scandals have turned morality clauses into brands’ go-to exit strategy
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Whether it was Edie Parker quietly scrubbing every trace of Summer House star Amanda Batula from its website days after she revealed a secret relationship with one of her cast mates, or ABC canceling an entire Bachelorette season after TMZ published footage of its star in a physical altercation with her then-boyfriend, the pattern is the same: when a creator becomes a liability, brands reach for the escape hatch. Experts believe that hatch has a name: the morality clause.
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