With the World Cup around the corner, media buyers expect streaming prices to soar
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After years of planning, marketers at major brands are finally ready to kick off their World Cup ad campaigns. Meanwhile, media agency experts are keeping their eyes peeled for a potentially volatile scatter market.
Anchoring the efforts of Unilever’s Rexona brand, which trades as Sure in the U.K. and Degree in the U.S., is a hero film starring a Beatles tune and some of soccer’s biggest names: Vinicius Jr., Cole Palmer, Christian Pulisic and Florian Wirtz.
Cut-down versions of the a
Anchoring the efforts of Unilever’s Rexona brand, which trades as Sure in the U.K. and Degree in the U.S., is a hero film starring a Beatles tune and some of soccer’s biggest names: Vinicius Jr., Cole Palmer, Christian Pulisic and Florian Wirtz.
Cut-down versions of the a
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