What OpenAI’s TBPN deal reveals about branded entertainment’s limits
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Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs.
Last week the AI company acquired TBPN, a daily tech talk show that streams live on YouTube, X and other platforms, in a deal the Financial Times reported in the low hundreds of millions of dollars. For a company that has spent the past year acquiring an AI device startup and shutting down its own video gen
Last week the AI company acquired TBPN, a daily tech talk show that streams live on YouTube, X and other platforms, in a deal the Financial Times reported in the low hundreds of millions of dollars. For a company that has spent the past year acquiring an AI device startup and shutting down its own video gen
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