📰 Media & Journalism Apr 4, 2026 · James Hercher

Archer Goes Brand Building To Protect Its Place On Grocery Shelves

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Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of […]
The post Archer Goes Brand Building To Protect Its Place On Grocery Shelves appeared first on AdExchanger.

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