Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
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Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A trend that’s been in place for some time, and accelerated by AI in more recent years.
The partnership was announced last week and is scheduled for a Q3 rollout, with the unveiling of Prisma Direct, a new workflow layer within Mediaocean’s Prisma system designed to more directly connect med
The partnership was announced last week and is scheduled for a Q3 rollout, with the unveiling of Prisma Direct, a new workflow layer within Mediaocean’s Prisma system designed to more directly connect med
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