📰 Media & Journalism Mar 31, 2026 · Ronan Shields

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Digiday
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Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
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Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. 




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Announced today, the development lets advertisers

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