FIPP Media

In June this year, the Reuters Institute released a poll that highlighted a worrying a trend. According to the study, public trust in the news has plummeted to just 37%, three points down since last year. In the UK, trust has fallen by five points to 30% – 20 points lower than 10 years ago. This erosion of trust (and the importance of retaining and maintaining it) is a driving force behind World News Day – the global news media industry campaign to draw public attention to the rol

During the dark days of the Covid lockdown, Ridhi Radia, Director of Belonging and Creator Networks at Immediate, got herself a Peloton exercise bike, which she planned to return after a three-month trial. Years later she is still peddling. Crucial to Radia hanging onto her bike was an instructor called Hannah. “It wasn’t the bike, it wasn’t the brand, it was all Hannah,” explained Radia, talking at this year’s PPA Festival in London. “I rearranged my schedule around her classes,

Global media leaders will return to Madrid this October for three days of ideas, innovation and international collaboration. Frankfurt, Paris and Madrid, 2 September 2026 – FIPP has announced the Comunidad de Madrid as a sponsor of the FIPP World Media Congress 2026, strengthening the event’s ties with the Madrid region as the international media community returns to Spain from 13 to 15 October. With organisational support from ARI, the Spanish Magazine Publishers’ Association, the Congres

Once the world’s media leaders wrap up in Madrid, a select group will extend the trip with a day inside some of Spain’s most exciting media businesses. Join us for the FIPP Barcelona Study Tour, where, over the course of the day, you’ll gain first-hand insights into how publishers in Spain are adapting their strategies, innovating their workflows and connecting with new generations. The tour is hosted by renowned media analyst and innovation expert Juan Señor, Presid

While travelling back and forth from London by Eurostar recently, Lulu Skantze decided to do some impromptu market research. “Both ways I sat at a table with a family of three and in both situations, I saw the same behaviour,” says the co-founder and Editorial Director of Storytime Magazine, the pioneering UK children’s media brand. “The adults sat down and straight away plugged themselves and the child into screens to watch a series. Within minutes, the child was bored and looked for some

From hot-type newspapers to cool-kid magazines, from Time Out to TED, Cyndi Stivers reflects on curation, global audiences and why great stories will always depend on human judgement. Cyndi Stivers began her media career in a New York City newsroom where stories were still printed using hot type. At the same time, she was taking programming classes at college, convinced that the way newspapers were being made was not going to last. “I was just always curious to learn how to use the new too

The rapidly changing discovery landscape has forced media brands to find better ways to reach and retain readers. For one American women’s fashion beauty magazine, the solution was written in the stars. Condé Nast’s Allure, a leading beauty brands since the early 1990s, discovered it was particularly exposed to AI Overviews, the Google Search feature that puts a summary at the top of the page. The reason? Its zodiac coverage. A 2025 study conducted by Future Media and Authoritas foun

Former Australian Communications Minister Paul Fletcher reflects on the News Media Bargaining Code, platform power and why AI is reopening questions about the value of publisher content. When Australia introduced its News Media Bargaining Code in 2021, it was responding to a problem publishers around the world were grappling with: technology platforms were deriving value from journalism without agreeing a price with the businesses producing it. Paul Fletcher was Australia’s Communications

Christian Toksvig on creator media, legacy brands and how publishers can use their strengths to build new kinds of partnerships. After years in the magazine industry, Christian Toksvig, Co-Founder & CEO, Cocoa Media, moved into digital media, then television and streaming, helping launch and manage services including HBO Max in Europe. More recently, his work has focused on how established media brands can work with creators. “The individual connection between creator and fan base, or

Media advisor Selma Stern, who will be speaking at the FIPP World Media Congress 2026 explains why publishers’ biggest challenge may not be strategy, but the way they’re organised to deliver it. Many publishers are pursuing similar goals: growing subscriptions, diversifying revenue and working out where AI fits into their businesses. Selma Stern believes one of the biggest obstacles may be less visible: the way organisations themselves are structured. Having worked at Boston Co

Dating back to Roman Times, the humble newsletter has not only endured but has grown in relevance and importance. Bypassing unpredictable algorithms and social media toxicity, newsletters establish a direct, owned connection with audiences, who see them as a highly trusted source of information. And big publishers have taken note. At last count, The Guardian has more than 50 newsletters, The Economist has 24, and the Financial Times more than 40. For Bloomberg – who has accelerated its

“There’s never been a more exciting time to be at Time,” says Bridget Wilson as she contemplates being back at the famously red-bordered magazine as its SVP of Business Development & Strategic Partnerships after a year away. These truly are extraordinary times at the 103-year-old legacy brand. Wilson has stepped back into the fold at a time when the magazine’s bold Time 3.0 strategy is in full swing. Spearheaded by Jessica Sibley, who took over as CEO in 2022, the new business mo

From premium subscriptions to AI, Erika Heilman explains why growth depends on customer insight, disciplined strategy and knowing what not to pursue. There can be a temptation in publishing to respond to disruption by doing more: launching new products, experimenting with new platforms and chasing new audiences. Erika Heilman thinks focus begins with saying no. As Group Publisher and Senior Vice President of Harvard Business Review, she has helped shape HBR’s premium subscription strategy,

At FIPP World Media Congress, Kylie McCoy will discuss how publishers can move beyond reach-led advertising by connecting audience trust, editorial authority and partner needs. For Kylie McCoy, Vice President, Strategic Marketing at Newsweek, the future of brand partnerships is less about selling ad space and more about understanding what a partner is trying to achieve. As Newsweek has expanded across rankings, healthcare, events, subscriptions and premium print, Kylie’s own role has broad

From strategies to build lifelong readers to luxury trends and ways to effectively tap into the question economy, FIPP’s latest Insider event, held in the beguiling French port city of Marseille in June, turned its focus to innovation in magazines. Forming part of Wan-Ifra’s 77th World News Media Congress, the programme featured a line-up of compelling speakers including Lulu Skantze, co-founder and Editorial Director of Storytime Magazine; James Carter, Revenue Lead UK/EMEA at Monetizat

AgriMedia’s Jean-Paul Reparon on turning a 500-copy hobbyist magazine into a cross-selling engine – and a sector in crisis into a community worth serving. For six or seven years, Dutch agriculture has been locked in political paralysis. Emission reduction targets have put the sector under enormous pressure – too many farms, too many animals, a government talking about halving livestock and buying out farmers. “For a farmer,” he says, “it’s quite difficult to recognise if there is

The latest annual report by the Native Advertising Institute, published in collaboration with FIPP, shows significant revenue growth in branded content last year – an upward curve that is set to continue in 2026. Based on survey responses from over 75 global brand studios, the State of Native Advertising & Branded Content 2026 study – which highlights the current opportunities and challenges within the field – reveals there was more than 18% year-on-year revenue growth in branded co

WAN-IFRA, the World Association of News Publishers, has appointed Ezra Eeman as Director, AI in Media, reinforcing its commitment to helping news publishers worldwide harness the opportunities of artificial intelligence while navigating the profound changes it is bringing to journalism and the media business. Eeman joins WAN-IFRA from the Dutch public broadcaster NPO, where he served as Director of Strategy & Innovation for the last three years. He has become widely recognised as one of t

Long before Heather Payne was appointed as the Chief Technology and Product Officer of Immediate Media, she adored the company’s magazines.  “Growing up we used to get Radio Times every Christmas and I would go through it and mark everything we were going to watch,” she recalls with chuckle. “I was the youngest of seven, so I would circle stuff and then write an hour-by-hour viewing schedule – that’s how organised I am! “I remember my mom also being a big fan of Good Food and there wa

Now you know the programme is up, let’s have a real good look at who is actually going to be there in Madrid this October. A former Australian Minister for Communications. The Head of Publishing at the UK’s House of Commons. The Group CIO of The Guardian. The CEO of POLITICO Media Group. The Director of Curation at TED. The CEO of FlightStory. Founders, editors and CEOs from South Africa, Vietnam, the Netherlands, India, and a dozen places in between. And that’s just on stag