📰 Media & Journalism Feb 26, 2026 · Pierre de Villiers

From Amazon to Immediate: How the UK publisher is embedding a product mindset throughout its operations

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From Amazon to Immediate: How the UK publisher is embedding a product mindset throughout its operations
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If you want to embed customer obsession and experimentation into publishing, there are few better companies to learn from than Amazon. The $2 trillion technology company has certainly acted as an inspiration for Immediate as the UK publisher has reinvented its culture and infrastructure to deliver better digital experiences by applying product-thinking principles.



Acting as a perfect bridge between the two companies has been Laura Cushing, Immediate’s Product Director, who spent more than sev

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