In with the new: Lessons from three leading brands in how to evolve into multi-platform ecosystems
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One is the legacy publisher behind iconic magazines like Elle and Cosmopolitan. The second is a UK brand telling children’s stories and the third a Tamil-language media powerhouse. Hearst España, Storytime and the Vikatan Group may be divided by international borders, size and editorial focus but all share the same approach when it comes to reader growth: clever diversification.
Whether it’s Hearst’s successful brand extensions – including partnering with universities to create luxury and dec
Whether it’s Hearst’s successful brand extensions – including partnering with universities to create luxury and dec
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