AdExchanger

Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post What Remains Of Vox Media Is Getting Bought By Penske Media Corp. appeared first on AdExchanger.

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared first on AdExchanger.

Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […] The post Mergers And Operating Systems Are Reshaping TV Ads appeared first on AdExchanger.

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually […] The post GAM Launches A Chatbot For Troubleshooting Ad Campaigns appeared first on AdExchanger.

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.

The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday.  AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France.  Check out the […] The post Open For Business; Maybe Television Was Really YouTube All Along appeared first on AdExchanger.

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […] The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.

The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in the […] The post How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits appeared first on AdExchanger.

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a mobile gaming consultant and ad monetization expert. And even when publishers negotiate contractual caps, there’s no way to confirm they’re […] The post CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools appeared first on AdExchanger.

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context Protocol-enabled agent built specifically for YouTube ads that allows clients to integrate Pixability’s proprietary YouTube intelligence and data into their […] The post How A New MCP Is Helping Advertisers Bet Bigger On YouTube appeared first on AdExchanger.

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.

Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […] The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […] The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […] The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […] The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […] The post Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer appeared first on AdExchanger.

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […] The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.