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Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […] The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […] The post The Keywords To The Kingdom; Can’t Afford To Pay Attention appeared first on AdExchanger.

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […] The post CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies appeared first on AdExchanger.

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video.  Kym Nicholas, who leads […] The post Bloomberg Wants Contextual Targeting To Work In Live Video appeared first on AdExchanger.

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising.  Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher […] The post PubMatic’s Agentic AI Is Going Beyond Direct Deals appeared first on AdExchanger.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post Identity Without Oversight appeared first on AdExchanger.

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount's playbook. The post Roku Delivers Upfront Dinners With A Side Of Full-Funnel appeared first on AdExchanger.

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […] The post The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality appeared first on AdExchanger.

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.

Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and The Trade Desk. (#manifesting?) Magnite’s total first quarter revenue was up 6% year over year to $164.4 million thanks to […] The post Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google appeared first on AdExchanger.

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […] The post A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong? appeared first on AdExchanger.

Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.

On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not appeared first on AdExchanger.