Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
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Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]
The post Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools appeared first on AdExchanger.
The post Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools appeared first on AdExchanger.
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