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BRITS WANT HOLIDAYS THAT FEEL AS GOOD AS THEY LOOK

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BRITS WANT HOLIDAYS THAT FEEL AS GOOD AS THEY LOOK
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British holidaymakers are increasingly prioritising how travel makes them feel over how their experiences appear online, with new research highlighting growing opportunities for destinations to meet demand for wellness-led, nature-based and more meaningful travel experiences.

The survey of 2,000 holidaymakers, conducted by 3Gem Media Group on behalf of Tourism Tasmania, found that nearly seven in ten (69%) say how a holiday makes them feel matters more than how it makes them look online. More t

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