🎭 Culture 1d ago

Supreme’s Greatest Collaboration Is With NYC Itself

Highsnobiety

Streetwear, lifestyle, and contemporary culture

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First, New York, then the world. Supreme always has world domination on the brain but its latest collaboration hits particularly close to home. It isn’t with a brand, artist, or celebrity: it’s with the New York City government. The streetwear brand subtly secured a licensing deal with NYC itself to produce city-official merchandise, essentially making Supreme the official merch brand of New York City, as if it wasn’t already. Check your local dive bars and dap up your friendly neighborhood skat