🎭 Culture 4h ago

Yeezy Is Officially Sampling Itself

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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It’s Yeezy Season all over again — as in, we’re starting over with Yeezy Season 01. To debut the first-ever Los Angeles Yeezy flagship store and apparently reintroduce Yeezy proper, Ye hosted a guerilla-style runway show late on November 4 titled “Season 01,” suggesting a full reset from first principles. And if today is the day when Yeezy is born anew, it’s worth asking: what even is, or was, Yeezy? To understand the brand’s future, you must study its past. On Wednesday night, instead of a full

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