📰 Media & Journalism 1d ago · Sara Guaglione

WTF is the AI training opt-out policy token?

Digiday
View Channel →
WTF is the AI training opt-out policy token?
Source ↗ 👁 0 💬 0
Some of the largest AI tech companies — including Anthropic, Google, Microsoft and OpenAI — have agreed to support a new mechanism that lets publishers opt out of having their content used to train AI models, in just a few lines of text.



The proposed standard, called a “policy token” for AI training, comes as publishers seek more control over how tech companies scrape and use their content. They’ve tried blocking AI bots, pursuing legal action and negotiating licensing deals.



At first glan

Comments (0)

Sign in to join the discussion

More Like This

📰
In OpenAI’s Ad Business, Advertisers Come Third
AdExchanger · 10h ago
📰
PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power?
AdExchanger · 11h ago
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
Digiday · 11h ago
Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
Digiday · 11h ago
Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus
Digiday · 11h ago
Can web users trust ad tech’s server-side shift?
Digiday · 11h ago