PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power?
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PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads that are using celebrity likenesses.
The post PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power? appeared first on AdExchanger.
The post PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power? appeared first on AdExchanger.
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