Amazon Expands Shopper-Powered CTV
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Attain’s integration brings purchases made beyond Amazon into its advertising platform, opening another route to CTV audiences.
Amazon’s advertising appeal extends beyond brands selling through its marketplace. An expanded integration with Attain now lets advertisers use purchases made elsewhere to build audiences directly within Amazon Ads DVA+, including for campaigns running on Prime Video.
The integration, announced by Attain, makes its purchase-based audiences natively available in Am
Amazon’s advertising appeal extends beyond brands selling through its marketplace. An expanded integration with Attain now lets advertisers use purchases made elsewhere to build audiences directly within Amazon Ads DVA+, including for campaigns running on Prime Video.
The integration, announced by Attain, makes its purchase-based audiences natively available in Am
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