From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary
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This story was first published by Digiday sibling Modern Retail.
This year’s New York City Marathon, which marks the 50th anniversary of the modern five-borough race and is expected to break participant records, is attracting brands to the world-famous race.
It’s no surprise that footwear brands like Nike, New Balance and Hoka are hosting their own pop-ups during the New York City Marathon weekend. But the brands showing up at the annual race represent a more diverse cross-
This year’s New York City Marathon, which marks the 50th anniversary of the modern five-borough race and is expected to break participant records, is attracting brands to the world-famous race.
It’s no surprise that footwear brands like Nike, New Balance and Hoka are hosting their own pop-ups during the New York City Marathon weekend. But the brands showing up at the annual race represent a more diverse cross-
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