Future of TV Briefing: CTV advertising has a genre-label problem
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This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Category conflict
Instagram’s IGTV redo, Netflix’s anatomy of a fall and more
Category conflict
Connected TV ad sellers have been reticent to share show-level information with advertisers. Passing genre labels would be the next best thing, if only they were more reliable.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading
Category conflict
Instagram’s IGTV redo, Netflix’s anatomy of a fall and more
Category conflict
Connected TV ad sellers have been reticent to share show-level information with advertisers. Passing genre labels would be the next best thing, if only they were more reliable.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading
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