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Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?
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If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third quarter earnings call on Thursday, Tim Nolan, an equity analyst at independent financial research firm SSR, asked Omnicom’s leadership how the role of a large holdco will have to change in the agentic AI […]
The post Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof? appeared first on AdExchanger.
The post Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof? appeared first on AdExchanger.
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