Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions
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Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus streaming and […]
The post Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions appeared first on AdExchanger.
The post Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions appeared first on AdExchanger.
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