Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
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Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The Pixel helps standardize the way marketers measure lower-funnel business outcomes, such as […]
The post Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal appeared first on AdExchanger.
The post Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal appeared first on AdExchanger.
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