FSSAI Issues Notices To BigBasket, Flipkart, Gemini Edibles Over Rice Bran Oil Health Claims
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The Food Safety and Standards Authority of India (FSSAI) issued show-cause notices on October 16, 2026, to Hyderabad-based Gemini Edibles & Fats India Ltd, Innovative Retail Concepts, which operates BigBasket, and Flipkart India over allegedly misleading health claims made for Freedom Cooking Rice Bran Oil. The product was promoted through e-commerce platforms and social media with claims that it could reduce bad cholesterol, maintain or increase good cholesterol, and contain more than 10,00
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