Southwest CEO’s Leaked Message To Employees: Keep The Hospitality—Everything Else Can Change
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Southwest Airlines CEO Bob Jordan is preparing employees for more changes—and redefining what they’re supposed to preserve. In a leaked internal message reviewed by View From The Wing, he puts their hospitality at the center of Southwest’s identity, leaving its products and business model open to further change. It’s how he’s asking employees to remain proud of being Southwest even as the airline becomes more like its competitors.
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