Harvard Business Review shrank its audience to grow its business
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Group Publisher Erika Heilman on HBR Executive, the 40% of subscribers already at VP level, and the AI tool HBR shelved despite good reviews.
For years Harvard Business Review grew by widening the funnel. Sub-brands multiplied: HBR Ascend for younger professionals, the Women at Work podcast, the HBR Presents network. Articles on how to ask for a pay rise drew heavy traffic.
On the first day at the FIPP World Media Congress in Madrid, Erika Heilman, HBR’s Group Publisher, explained why the
For years Harvard Business Review grew by widening the funnel. Sub-brands multiplied: HBR Ascend for younger professionals, the Women at Work podcast, the HBR Presents network. Articles on how to ask for a pay rise drew heavy traffic.
On the first day at the FIPP World Media Congress in Madrid, Erika Heilman, HBR’s Group Publisher, explained why the
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