Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
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As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.
The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises that advertisers can sponsor, as it works to diversify its revenue and audience reach. Wirecutter’s motivation to expand is to find more ways to monetize and distribute its product recommendations, while reducing its dependence on search-driven affiliate comm
The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises that advertisers can sponsor, as it works to diversify its revenue and audience reach. Wirecutter’s motivation to expand is to find more ways to monetize and distribute its product recommendations, while reducing its dependence on search-driven affiliate comm
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