When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
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Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […]
The post When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised appeared first on Ad
The post When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised appeared first on Ad
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