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Value Over Volume, With NYT’s Courtney Glaze
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Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, VP of revenue operations, on this week’s episode of […]
The post Value Over Volume, With NYT’s Courtney Glaze appeared first on AdExchanger.
The post Value Over Volume, With NYT’s Courtney Glaze appeared first on AdExchanger.
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