TV Budgets Are Following The Wrong Scorecard
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The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification. “The largest share of viewing” and “the most valuable channel for a given […]
The post TV Budgets Are Following The Wrong Scorecard appeared first on AdExchanger.
The post TV Budgets Are Following The Wrong Scorecard appeared first on AdExchanger.
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