‘An important capability for us’: PepsiCo CEO on Publicis switch
Source ↗
👁 0
💬 0
At least one CEO wants to talk about advertising. PepsiCo’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
The move came without a formal review and pulled the business away from Omnicom, which had managed it for three decades. That is a lot of money changing hands. PepsiCo spends an estimated $1.9 billion on media a year, $780 million of it in North America, according to COMvergence. The f
The move came without a formal review and pulled the business away from Omnicom, which had managed it for three decades. That is a lot of money changing hands. PepsiCo spends an estimated $1.9 billion on media a year, $780 million of it in North America, according to COMvergence. The f
Comments (0)