Ad industry tallies early losses from Apple’s Safari tracking block
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The online ad industry has been burned by Apple before, and it’s feeling the heat again.
Its latest software update cut off some of the biggest companies that track people across the web to target them with ads, stopping them from working in Safari altogether. For anyone who remembers what came before it’s a familiar feeling. Apple’s earlier crackdowns on tracking in 2017 and 2021 wiped billions off the industry, and Meta alone said the second one would cost it around $10 billion
Its latest software update cut off some of the biggest companies that track people across the web to target them with ads, stopping them from working in Safari altogether. For anyone who remembers what came before it’s a familiar feeling. Apple’s earlier crackdowns on tracking in 2017 and 2021 wiped billions off the industry, and Meta alone said the second one would cost it around $10 billion
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