Franchising’s Overlooked Growth Lever Is Already in the FDD
Source ↗
👁 0
💬 0
Franchise brands spend enormous energy searching for new growth levers. Yet one of the most underused may already be built into the economics of the franchise system: local marketing dollars that franchisees are expected to spend but often struggle to deploy effectively.
Every franchise system operates around a Franchise Disclosure Document, or FDD, that spells out the economics, obligations and structure prospective franchisees are entering. The franchise agreement establishes the contractua
Every franchise system operates around a Franchise Disclosure Document, or FDD, that spells out the economics, obligations and structure prospective franchisees are entering. The franchise agreement establishes the contractua
Comments (0)