📰 Media & Journalism 12h ago · Michael Bürgi

Omnicom Media and Rembrand partner to evolve in-content ad placements

Digiday
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Omnicom Media and Rembrand partner to evolve in-content ad placements
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Fresh off research showing that ad avoidance isn’t just limited to a set of consumers disgruntled with marketers’ messaging, especially across the TV spectrum, Omnicom Media has partnered with in-content advertising platform Rembrand to craft what it’s calling a first-to-market capability that lets brands identify, plan and activate in-content placements across first-look premium streaming inventory.



Digiday has learned that the holding company’s media agency network is in negotiations

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