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The Jordan Design Studio Searches For the Next LA Legend
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In Los Angeles, basketball is woven into the fabric of everyday life. It echoes through playgrounds pressed up against freeways and situated between neighborhoods, inspires generations of artists and designers, and serves as a cultural thread connecting sport, fashion, and community. The game’s influence stretches far beyond the final buzzer, ringing out beyond the bleachers and shaping the creative identity of a city where self-expression and innovation are constantly evolving. Few symbols embo
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