🎭 Culture
Aug 14, 2026
America's Oldest Clothing Company Is Making Prep Look Better Than Prep
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Think of Brooks Brothers, and you’re likely to think crisp button-up shirts worn by Old Money, East Coast elites. There’s truth to that: it's America’s oldest apparel brand, is most famous for selling incredibly WASPy shirts and slacks. But what might the label look like if it loosened its collar? The answer lies in an incredibly suave pre-fall capsule created for the Japanese branch of Los Angeles retailer Ron Herman. Nothing epitomizes this attitude more than the new Brooks Brothers tote,
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