The Wine Industry Is Forgetting About an Important Generation
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It should come as no surprise that a group nicknamed “the forgotten generation” is routinely ignored
Born between 1965 and 1980, Generation Xers are used to shrugging in the shadows. Members of the wine industry spend countless hours debating how best to attract and retain Millennials and Gen Z, and love comparing them to their Boomer predecessors. Meanwhile, Gen Xers are rarely mentioned. Their spending habits and side parts don’t inspire think pieces or TikTok memes, either.
It all raise
Born between 1965 and 1980, Generation Xers are used to shrugging in the shadows. Members of the wine industry spend countless hours debating how best to attract and retain Millennials and Gen Z, and love comparing them to their Boomer predecessors. Meanwhile, Gen Xers are rarely mentioned. Their spending habits and side parts don’t inspire think pieces or TikTok memes, either.
It all raise
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