🎭 Culture Jul 17, 2026 · Emily Rust

Rowing Up That Hill

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Rowing Up That Hill
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Suddenly, the Viking row was everywhere. Rowing videos were all over Instagram, fed to me by accounts I did and didn’t follow. Businesses seized on it in their advertising; bars invited customers to “come row with us” during the next game. I saw Ro for Norge!, apparently our new national slogan, written on the pavement in pastel chalk.

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