Leveling Up With Show-Level Data; Step Outside The Box
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No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a […]
The post Leveling Up With Show-Level Data; Step Outside The Box appeared first on AdExchanger.
The post Leveling Up With Show-Level Data; Step Outside The Box appeared first on AdExchanger.
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