✈️ Travel Jul 24, 2026 · Christine Chung, Emma Baker and Arfa Momin

Did the World Cup Live Up to Tourism Expectations? Here Are the Winners and Losers.

The New York Times Travel

Thoughtful travel writing and seasonal guides

Did the World Cup Live Up to Tourism Expectations? Here Are the Winners and Losers.

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Host cities, hotels, tourism boards and more had lofty expectations for the World Cup, but some struck gold, while some fizzled. Here’s the breakdown.

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