🚗 Automotive
3d ago
Is Genesis a success? It depends how you judge a premium brand
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Hyundai subsidiary prioritises brand prestige over fast European market growth, but can it ever match Lexus?
What defines success for a car company? Sales, profits, happy dealers, happy customers, brand awareness: these are all attributes that go into what we would consider a healthy automotive business.
All of which makes judging the success of Genesis quite difficult. It's now five years since Hyundai's premium brand launched in the UK, but rather than a brand with five years of experience be
What defines success for a car company? Sales, profits, happy dealers, happy customers, brand awareness: these are all attributes that go into what we would consider a healthy automotive business.
All of which makes judging the success of Genesis quite difficult. It's now five years since Hyundai's premium brand launched in the UK, but rather than a brand with five years of experience be
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