🚗 Automotive
1d ago
Honda bets on 'quirky' new cars to reverse European slump
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Japanese brand will focus on 'unique' cars that 'put smiles on faces' as it looks to carve out a market niche
Honda is aiming to expand its European market footprint by producing “unique” cars that “touch the sweet spot” for customers and major on engineering supremacy.
The Japanese company sold just 72,000 cars in Europe last year - down from a record 313,000 sales in the region as recently as 2007, putting it roughly level with compatriot luxury brand Lexus.
Mazda and Suzuki each more than do
Honda is aiming to expand its European market footprint by producing “unique” cars that “touch the sweet spot” for customers and major on engineering supremacy.
The Japanese company sold just 72,000 cars in Europe last year - down from a record 313,000 sales in the region as recently as 2007, putting it roughly level with compatriot luxury brand Lexus.
Mazda and Suzuki each more than do
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