Sportscape Media founder Gary Rathbone: Africa’s media story is only just beginning
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With 26 years across African sports media, Gary Rathbone has watched a continent transform from a TV footnote to one of the most significant untapped media markets on the planet. Ahead of the FIPP World Media Congress, he makes the case for why the global industry needs to pay attention.
“Africa has been, and remains, the largest media greenfield site on the planet.”
Gary Rathbone has been making this argument for most of his career – across journalism, TV production, SuperSport, StarTimes
“Africa has been, and remains, the largest media greenfield site on the planet.”
Gary Rathbone has been making this argument for most of his career – across journalism, TV production, SuperSport, StarTimes
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