How Flow made slowing down a growth strategy
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Flow co-founder and Psychologie Magazine Creative Director Irene Smit on paper as editorial strategy and audience loyalty that runs deeper than subscriptions.
Irene Smit still keeps two reader messages on her phone. She has had them since the pandemic, when Flow – the Dutch-founded mindfulness and lifestyle magazine she created in 2008 – paused its international edition and readers around the world wrote in to ask when it was coming back.
One said: “We really need your inspiration, hope an
Irene Smit still keeps two reader messages on her phone. She has had them since the pandemic, when Flow – the Dutch-founded mindfulness and lifestyle magazine she created in 2008 – paused its international edition and readers around the world wrote in to ask when it was coming back.
One said: “We really need your inspiration, hope an
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