🎬 Entertainment Jun 26, 2026 · Emma Madden

‘A beauty pageant in athletic form’: how cheerleading show America’s Sweethearts became a Netflix megahit

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‘A beauty pageant in athletic form’: how cheerleading show America’s Sweethearts became a Netflix megahit
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The film-makers and stars of the Dallas Cowboys Cheerleaders docu-series explain the sisterhood and fights for fair pay behind the pompomsIt’s been 30 years since the Dallas Cowboys – who have long billed themselves as America’s Team – won the Super Bowl. But now, thanks to Greg Whiteley’s Netflix docu-series America’s Sweethearts: Dallas Cowboys Cheerleaders, the most reliable and globally recognizable arm of the Cowboys brand may no longer be the men playing football, but the women dancing on

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